Marketing & Corporate Communications Executive - FLY JINNAH, Pakistan

Job Purpose

To support the Marketing and Corporate Communications strategic plans and initiatives across Fly Jinnah by positively reflecting/maintaining the company’s corporate image in terms Public Relations; this shall include: branding, media and press relations, Investor Relations, and other forms of communication thereby leading to enhancing Company’s reputation, customer’s experience, and increasing sales.

Key Result Responsibilities

• Works as a primary contact between marketing team and external suppliers to source for marketing production and required material such as printing press, digital printing, giveaways, banners, display stands, etc.
• Acts as point of contact for press, media, and PR agencies, influencers and agents; manages the company’s press centre including press kits, press releases, fact sheets, news monitoring, crisis management responses, prints, and publicizing events via media; builds and maintains an updated media contact list.
• Identifies suppliers, negotiates prices and SLAs (Service Level Agreements) to out-source services with competitive rates and quality based on identified needs.
• Supports the marketing plans and campaigns. Coordinates between marketing & CC team, Hubs/Outstation, E-commerce, suppliers and partner organizations thru confirming marketing requirements, and campaigns briefs received from Commercial Managers in terms of budget, quality; and design.
• Manages the system in terms of work-flow thru prioritizing and delegating work to the creative and Studio team.
• Liaises with the creative team on agreed artwork to approve and facilitate timely production ensuring conformity with approved standards in terms of quality, quantity, delivery, distribution, display and publishing.
• Checks, audits and verifies design and art work versus briefs, plans and budgets ensuring all are in line with Company’s branding and corporate image standards.
• Assists in preparing budgets for ATL/BTL marketing expenditure for all and submits to Finance division.

Key Result Responsibilities

• Initiates LPOs (Local Purchase Orders) for marketing requirements, verifies and approves invoices and payments to suppliers; generates monthly marketing expenditure reports in coordination with sales and Manager Network.
• Provides technical support to marketing team on the conformity with set measures and specifications of marketing material in line with company’s branding and corporate image standards.
• Manages researches and market intelligence data; generates job-related reports and correspondence regularly, co-designs templates and forms to be used by the team and other hubs for marketing-related requirements and projects.
• Coordinates with Fly Jinnah Sales Shops and agencies with respect to branding, display, printing, give-away items, calendars, flyers, banners, etc. to ensure
• consistency with standards.
• Supervises all events, inaugural functions, conferences, seminars, workshops, etc. in terms of production requirements, display and branding.
• Supports Marketing Team locally and regionally in training on new marketing initiatives, systems, processes, or tools as needed.
• Manages the store and supply of all advertising and marketing material to ensure accurate inventory and database are maintained.
• Performs any additional duties as directed by the line manager.

Qualifications (Academic, training, languages)

-    Bachelor degree in Marketing/ Communication or equivalent from a recognized university.
-    Proficient in Microsoft Office.
-    Knowledge in Adobe Photoshop &3D animation is a plus.
-    Fluent in English and Urdu.

Work Experience

-    3+ years of related working experience in a very similar role in the marketing field in any service industry (client/agency), preferably in aviation; experience with low cost airline is a plus.
-    Proven skills in media relations, press, events management, and communicating branding concepts and themes that increase market-share.
-    Advanced Project management skills combined with Budgeting Experience.
-    Possesses editorial and business writing skills.
-    Knowledge in protocol/regulations related to marketing and communication.
-    Employs a balance of technical expertise, and interpersonal relations to execute new initiatives that support company’s objectives.
-    Product knowledge: capability of understanding market trends and channeling them leading to effective marketing and advertising plans and campaigns.
-    Demonstrates the ability to contribute and successfully deliver against business strategy and set KPIs.