Job Title:  Social Media Executive

Job Purpose:

To drive brand visibility and engagement by executing strategic social media campaigns, optimizing content, and managing platform communications effectively.

Key Responsibilities:

1- Media Planning & Campaign Execution

• Develop and implement targeted media campaigns across social platforms.
• Align campaign strategies with overall marketing goals.
• Monitor campaign performance and adjust tactics for optimal results.
  
  

2- Social Media Marketing

• Manage day-to-day activities across all social media channels.
• Create engaging content tailored to each platform (posts, stories, reels, etc.).
• Foster community engagement through timely responses and interactions.
  
  

3- Content Creation & Writing

• Write compelling and brand-aligned copy for social media posts.
• Collaborate with design and marketing teams to produce multimedia content.
• Maintain a consistent tone and voice across all communications.
  
  

4- Social Media Optimization (SMO)

• Optimize content for reach, engagement, and SEO.
• Use analytics tools to track performance and identify growth opportunities.
• Implement best practices for hashtags, timing, and platform algorithms.
  
  

5- Operational Excellence

• Maintain a structured content calendar and ensure timely execution.
• Ensure brand consistency and compliance across all digital touch-points.
• Generate regular performance reports and insights for management.
• Stay updated with trends, tools, and innovations in social media marketing.
• Optimize performance using analytics and generate regular reports for improvement.

Dimensions:
Personal Qualities:

• Creative and innovative mindset with a passion for digital storytelling.
• Strong communication and interpersonal skills.
• Detail-oriented and organized with the ability to multitask.
• Self-driven and adaptable to a fast-paced environment.
  
  

Education:

• Bachelor’s degree in Marketing, Business Administration, Hospitality, or a related field.

Experience:

• Minimum 4 years of experience in marketing, with a focus on social media.
• Proven skills in Media Planning, Social Media Marketing, SMO, and Writing.
• Experience in the travel industry is a plus.